Spyre Sports Group is a sports marketing and media agency located in Knoxville, Tennessee, led by sports marketing veterans James Clawson, Hunter Baddour and Sheridan Gannon.
Spyre has over 30 years of marketing experience along with having represented hundreds of professional athletes in various professional sports. Our team is ready to create NIL opportunities for student-athletes, digital marketing strategies for brands, and memorable experiences for businesses.
NIL deals: 7 college athletes cashing in on new name, image, likeness laws
On July 1, 2021, the NCAA enacted the name. image, and likeness (NIL) policy. Under this legislation, student-athletes are free…
Name, image, and likeness (NIL) NCAA rules (+ examples)
Name, image, and likeness rules for college athletes have been the center of conversation (and heated debates) for decades. More…
NIL legislation overview of state student-athlete compensation laws
For generations, the National College Athletics Association (NCAA) has been the leading authority on defining the policy around student-athlete compensation,…
The Volunteer Club
Now that the rules have changed, we have an opportunity to build on the Tennessee legacy. Together, let’s build an elite NIL experience for our athletes and fans.