Athlete and brand partnerships where everyone wins

Spyre Sports Group is a sports marketing and media agency located in Knoxville, Tennessee, led by sports marketing veterans James Clawson, Hunter Baddour and Sheridan Gannon.

Spyre has over 30 years of marketing experience along with having represented hundreds of professional athletes in various professional sports. Our team is ready to create NIL opportunities for student-athletes, digital marketing strategies for brands, and memorable experiences for businesses.

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Alabama football team running out of tunnel

The Volunteer Club

Now that the rules have changed, we have an opportunity to build on the Tennessee legacy. Together, let’s build an elite NIL experience for our athletes and fans.